… beloved script emblem of plumbers, mechanics, bodegas, lunch counters, and other low-rent concerns. Since 1942, you have given faceless apartment buildings a name, brought life to the badges and banners of otherwise tedious trade conventions, and lent excitement to the postcards of middle America’s unsung travel destinations. We have seen so much of you … but not enough! We need more weights: how about five? We want swash alternates, too, plus lively ligatures and sporty underline tails! Give us cleaner curves and smoother connections, but stay true to your frisky self! Like a nail salon that offers cucumber water, the new ATF Brush is one step classier than the rest.
Robert E. Smith, American Type Founders, 1942
American Type Founders Collection, 2015