ATF Litho Antique
Litho Antique was issued in 1910 by the Inland Type Foundry of St. Louis, Missouri. Established in the mid-1890s by William William Schraubstädter and his brothers, Oswald and Carl, Jr., the independent foundry emerged from a family rooted in typographic tradition.
Inland, well known for the quality of its type as well as its innovations in manufacturing, advertised Litho Antique as the “newest typeface; one of our best; closely imitating steelplate and lithography.” Just a year after Litho Antique’s release, the William Schraubstädter brothers sold their foundry to American Type Founders in 1911. The type makes what may be its first significant appearance in the 1912 American Type Founders specimen book.
A slab-serif metal typeface initially available in a single medium weight, Litho Antique sprang from a long line of 19th-century “Egyptian” typefaces used widely in Victorian printed ephemera. Egyptian styles were typically slab-serif, and had no real connection to Egypt. Napoleon’s Egyptian campaign led to a craze for Egyptian-themed furniture and decorative goods during the Victorian era. The Egyptian theme somehow became associated with the slab-serif typefaces of the time, and the name stuck.
With the advent of Modernism in the mid-1920s, and the 1927 release of Paul Renner’s Futura, typefaces based on geometric forms came into widespread use. In 1931, ATF’s Morris Fuller Benton used Litho Antique as the model for his new Rockwell typeface. But Rockwell was a new design, deliberately modern, without the period flavor of Litho Antique.
ATF Litho Antique is an expansion of Schruabstäder’s design to six weights. A new feature is the addition of small caps, essential for headings and useful as alternative capitals in upper-and-lowercase settings. The x-height has been slightly increased to better balance with the caps, and while some letterforms have been refined, the family stays true to the eccentricities and antique quality of William Schraubstädter’s Egyptian gem.
William William Schraubstädter, Inland Type Foundry, 1910
Mark van Bronkhorst, Igino Marini, & Ben Kiel, 2019