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Alternate Gothic font by American Type Founders Collection — the words “ATF ALTERNATE GOTHIC” in sans serif capitals, above a large black curly brace, a light green lowercase ‘e’, a white asterisk, and several lowercase ‘a’s in varying weights and widths, all above a dark green lowercase ‘g’ and ‘q’
Alternate Gothic font by American Type Founders Collection — the words “ATF ALTERNATE GOTHIC” in a bold, upright sans-serif font on a light green background, with additional text in a lighter weight of the same font.
Alternate Gothic font by American Type Founders Collection — the number 40 in a large white circle with a black outline, and a list of words in various weights and widths of a sans serif typeface.
Alternate Gothic font by American Type Founders Collection — two white panels of text, one with thin sans serif upright words and the other with light sans serif upright words, both showing a full character set and numbers 1 through 0 in a vertical column
Alternate Gothic font by American Type Founders Collection — two specimen pages of upright sans serif text, one with the words “HUNDRED Fishermen” and the other with “INFRINGE Finer Print”
Alternate Gothic font by American Type Founders Collection — two columns of sans serif text, one labeled “Regular” and the other “Medium”, each showing a list of words, a paragraph of small text, and a character set with numbers 1-0 down the side.
Alternate Gothic font by American Type Founders Collection — two columns of sans serif text, one labeled “Demi” and the other “Bold,” each showing a list of words, a paragraph of text, and a character set, with numbers 1 through 0 vertically aligned on the right.
Alternate Gothic font by American Type Founders Collection — two columns of text, each with a large sans-serif wordmark and smaller text blocks, showing character sets and numbers 1 through 0
Alternate Gothic font by American Type Founders Collection — two columns of sans serif text in various weights and sizes, with numbers 1 through 0 vertically aligned on the right of each column, and a full character set at the bottom.
Alternate Gothic font by American Type Founders Collection — two columns of sans serif text in various weights and sizes, with the left column showing upright text and the right column showing condensed text, both accompanied by a vertical list of numbers 1-0 and a character set grid.
Alternate Gothic font by American Type Founders Collection — two columns of text samples in sans serif type, with the left column showing upright regular weight and the right column showing condensed medium weight, both with full character sets and numbers 1 through 0 vertically aligned.
Alternate Gothic font by American Type Founders Collection — two columns of sans serif text, one condensed and one bold, each with a full character set and numbers 1 through 0
Alternate Gothic font by American Type Founders Collection — two columns of sans serif text, one condensed heavy and one condensed black, with words like “Printed Hermetic” and “Rumble Big Shop” alongside a character set and numbers 1-0.
Alternate Gothic font by American Type Founders Collection — two columns of sans-serif text in varying weights and widths, with a vertical column of numbers 1-0 on the right side of each column, and a full character set at the bottom.
Alternate Gothic font by American Type Founders Collection — two white panels of sans serif text, one with “ATF Alternate Gothic Extra Condensed Semilight” and the other with “ATF Alternate Gothic Extra Condensed Book” at the top, both showing various words and phrases, a full alphabet, numbers, and symbols, with the numbers 1 through 0 vertically aligned on the right.
Alternate Gothic font by American Type Founders Collection — two columns of sans serif text in various weights and widths, with the letters A through Z, numbers 0 through 9, and various symbols displayed below each column
Alternate Gothic font by American Type Founders Collection — two columns of sans serif text, one condensed and one bold, showing various words, numbers 1-0, and character sets.
Alternate Gothic font by American Type Founders Collection — two columns of sans serif text in various weights and widths, with a full character set and numbers one through zero displayed vertically.
Alternate Gothic font by American Type Founders Collection — two white pages with columns of sans serif text in various weights and widths, with a full character set and numbers 1 through 0 vertically aligned on the right.
Alternate Gothic font by American Type Founders Collection — two columns of sans serif text in different weights and widths, with a character set and numbers 1-0 displayed vertically.
Alternate Gothic font by American Type Founders Collection — two columns of sans serif text in various weights and sizes, with a full character set and numbers one through zero displayed below each column
Alternate Gothic font by American Type Founders Collection — two specimen pages, each showing a sans serif alphabet, numbers, and symbols, with various words and phrases in different sizes and weights, and a vertical column of numbers 1 through 0
Alternate Gothic font by American Type Founders Collection — two columns of text, each with a large sans-serif wordmark, smaller upright and italic sans-serif text, and a character set grid, all numbered 1 through 0 along the right edge.

Alternate Gothic Font Family

Alternate Gothic is a significant digital expansion of Morris Fuller Benton’s classic 1903 sans serif font family. Instantly familiar and perfect for headlines.

Alternate Gothic Thin
The quick brown fox jumps over the lazy dog.
Alternate Gothic Light
The quick brown fox jumps over the lazy dog.
Alternate Gothic Semi Light
The quick brown fox jumps over the lazy dog.
Alternate Gothic Book
The quick brown fox jumps over the lazy dog.
Alternate Gothic Regular
The quick brown fox jumps over the lazy dog.
Alternate Gothic Medium
The quick brown fox jumps over the lazy dog.
Alternate Gothic Demi
The quick brown fox jumps over the lazy dog.
Alternate Gothic Bold
The quick brown fox jumps over the lazy dog.
Alternate Gothic Heavy
The quick brown fox jumps over the lazy dog.
Alternate Gothic Black
The quick brown fox jumps over the lazy dog.
Alternate Gothic Compressed Thin
The quick brown fox jumps over the lazy dog.
Alternate Gothic Compressed Light
The quick brown fox jumps over the lazy dog.
Alternate Gothic Compressed Semi Light
The quick brown fox jumps over the lazy dog.
Alternate Gothic Compressed Book
The quick brown fox jumps over the lazy dog.
Alternate Gothic Compressed Regular
The quick brown fox jumps over the lazy dog.
Alternate Gothic Compressed Medium
The quick brown fox jumps over the lazy dog.
Alternate Gothic Compressed Demi
The quick brown fox jumps over the lazy dog.
Alternate Gothic Compressed Bold
The quick brown fox jumps over the lazy dog.
Alternate Gothic Compressed Heavy
The quick brown fox jumps over the lazy dog.
Alternate Gothic Compressed Black
The quick brown fox jumps over the lazy dog.
Alternate Gothic Extra Condensed Thin
The quick brown fox jumps over the lazy dog.
Alternate Gothic Extra Condensed Light
The quick brown fox jumps over the lazy dog.
Alternate Gothic Extra Condensed Semi Light
The quick brown fox jumps over the lazy dog.
Alternate Gothic Extra Condensed Book
The quick brown fox jumps over the lazy dog.
Alternate Gothic Extra Condensed Regular
The quick brown fox jumps over the lazy dog.
Alternate Gothic Extra Condensed Medium
The quick brown fox jumps over the lazy dog.
Alternate Gothic Extra Condensed Demi
The quick brown fox jumps over the lazy dog.
Alternate Gothic Extra Condensed Bold
The quick brown fox jumps over the lazy dog.
Alternate Gothic Extra Condensed Heavy
The quick brown fox jumps over the lazy dog.
Alternate Gothic Extra Condensed Black
The quick brown fox jumps over the lazy dog.
Alternate Gothic Condensed Thin
The quick brown fox jumps over the lazy dog.
Alternate Gothic Condensed Light
The quick brown fox jumps over the lazy dog.
Alternate Gothic Condensed Semi Light
The quick brown fox jumps over the lazy dog.
Alternate Gothic Condensed Book
The quick brown fox jumps over the lazy dog.
Alternate Gothic Condensed Regular
The quick brown fox jumps over the lazy dog.
Alternate Gothic Condensed Medium
The quick brown fox jumps over the lazy dog.
Alternate Gothic Condensed Demi
The quick brown fox jumps over the lazy dog.
Alternate Gothic Condensed Bold
The quick brown fox jumps over the lazy dog.
Alternate Gothic Condensed Heavy
The quick brown fox jumps over the lazy dog.
Alternate Gothic Condensed Black
The quick brown fox jumps over the lazy dog.

Buy Alternate Gothic

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2. Select styles

Alternate Gothic
Superfamily
40 styles
$639.99
Save 60%$1,599.60
Alternate Gothic
Family
10 styles
$299.99
Save 25%$399.90
Thin
$39.99
Light
$39.99
Semi Light
$39.99
Book
$39.99
Regular
$39.99
Medium
$39.99
Demi
$39.99
Bold
$39.99
Heavy
$39.99
Black
$39.99
Alternate Gothic Compressed
Family
10 styles
$299.99
Save 25%$399.90
Thin
$39.99
Light
$39.99
Semi Light
$39.99
Book
$39.99
Regular
$39.99
Medium
$39.99
Demi
$39.99
Bold
$39.99
Heavy
$39.99
Black
$39.99
Alternate Gothic Extra Condensed
Family
10 styles
$299.99
Save 25%$399.90
Thin
$39.99
Light
$39.99
Semi Light
$39.99
Book
$39.99
Regular
$39.99
Medium
$39.99
Demi
$39.99
Bold
$39.99
Heavy
$39.99
Black
$39.99
Alternate Gothic Condensed
Family
10 styles
$299.99
Save 25%$399.90
Thin
$39.99
Light
$39.99
Semi Light
$39.99
Book
$39.99
Regular
$39.99
Medium
$39.99
Demi
$39.99
Bold
$39.99
Heavy
$39.99
Black
$39.99
Subtotal
$0.00
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State and local taxes may apply.

Alternate Gothic

ATF Alternate Gothic is a new, significant digital expansion of Morris Fuller Benton’s classic 1903 design. Originally available in one bold weight, the typeface came in three widths for flexibility in copy-fitting layouts.

ATF Alternate Gothic has impact at any size. Its letterforms are instantly familiar: Benton’s original metal type family was used throughout the 20th century in newspapers, magazines, and advertising, providing “strong and effective display” in a compact space. Monotype issued its own version for machine typesetting, and Alternate Gothic likely served as inspiration for Linotype’s Trade Gothic® Bold and Bold Condensed. ATF Alternate Gothic expands on the characteristics that perhaps made Trade Gothic so popular, providing a wider range of weights and widths to address the needs of today’s designers and technologies.

The space-saving clarity of ATF Alternate Gothic brings readability to the world of advertising typefaces. With its finely graded range of ten weights, with four widths of each weight (40 fonts total), this extensive family can be used to pack a lot into a narrow space, and the range makes it easy to create variations of an advertisement or announcement for different formats and media.

The tall x-height and narrow proportions, combined with a relatively low waist and springy, tension-filled forms, make ATF Alternate Gothic strong and effective in display. All ten weights have been carefully spaced for readability. Caps and lowercase work well together, while attention-grabbing all-caps settings are clear and never crowded, no matter how narrow.

Morris Fuller Benton, Mark Van Bronkhorst, Alan Dague-Greene, David Sudweeks, Igino Marini, & Ben Kiel